Videos and Promotions
BOYSEN® KNOxOUTTM: Audio Guide for Longest Art Gallery
EDSA, the Philippines’ busiest highway is also one of the world’s most polluted. The two million vehicles that pass through it everyday generate nitrogen oxide that’s five times higher than the safety limits set by the World Health Organization. In an effort to curb EDSA’s pollution woes, BOYSEN®, the country’s no. 1 paint, came up with an unusual solution—create giant air-cleaning artworks. Artists from all over the globe painted artworks on EDSA’s walls using BOYSEN®’s revolutionary, smog-eating KNOxOUT™ paint.
As big as the project was, we saw an opportunity to make it even bigger and more engaging. These giant air-cleaning artworks would now become part of a world’s longest art gallery. The experience would be made possible by installing audio guides using GPS geo-tagging technology on EDSA’s commercial buses. It turned the daily commute into an art-going experience for nearly a million bus-riding Filipinos on the first month.
Courtesy of TBWA Santiago Mangada Puno
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BOYSEN® KNOxOUTTM: The Biggest Air Filter
BOYSEN® teamed up with artists from all over the globe to paint massive murals along EDSA—the Philippines’ longest, most polluted highway. Watch Here Watch on Youtube |
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KNOxOUTTM 'EDSA PROJECT' by BOYSEN®
BOYSEN® KNOxOUT™ Project: EDSA aims to lessen air pollution on Metro Manila's main thoroughfare by using air-cleaning paint in large-scale art. Watch Here Watch on Youtube |
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A Breath of Fresh Air
For those who missed watching the episode of Aljazeera's Earthrise featuring BOYSEN® KNOxOUT™, here is your chance to learn more about the murals which aims to help clean up one of Metro Manila's busiest highways. Watch Here Watch on Youtube |
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Painting over the Issue
With the limited space and the high volume of motorists, how do you alleviate the air pollution problem while bringing about urban renewal? Watch Here Watch on Youtube |
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NatGeo Asian Innovation: KNOxOUTTM
For those who missed watching the episode of National Geographic Innovasians featuring BOYSEN® KNOxOUT™, here is your chance to witness a Filipino paint innovation take center stage as 1 out of 6 Best Inventions in Asia. Watch Here Watch on Youtube |
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Manila's experiment with 'purifying paint'
In the Philippine capital Manila, which is one of the most polluted cities in the world, a paint which it is claimed can purify the air is being used. Watch Here Watch on Youtube |
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BOYSEN® KNOxOUTTM FEATURE on GOOD NEWS
BOYSEN® KNOxOUT™ featured in "GOOD NEWS" April 22, 2012. Watch Here Watch on Youtube |
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BOYSEN® KNOxOUTTM FEATURE on POP TALK
BOYSEN® KNOxOUT™ featured in "POPTALK" April 3, 2012. Watch Here Watch on Youtube |
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KNOxOUTTM 'BREATHE EASY' by BOYSEN®
BOYSEN® KNOxOUT™ is the first air cleaning paint in the world with CristalACTiV™ photocatalytic technology. Watch Here Watch on Youtube |
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KNOxOUTTM 'AIR PURIFIER' by BOYSEN®
BOYSEN® KNOxOUT™ is the first air cleaning paint in the world with CristalACTiV™ photocatalytic technology. Watch Here Watch on Youtube |
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KNOxOUTTM AVP by BOYSEN®
BOYSEN® KNOxOUT™ is the first air cleaning paint in the world with CristalACTiV™ photocatalytic technology. Watch Here Watch on Youtube |
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KNOxOUTTM 'GROWING TREE' by BOYSEN®
BOYSEN® KNOxOUT™ is the first air cleaning paint in the world with CristalACTiV™ photocatalytic technology. Watch Here Watch on Youtube |
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BOYSEN® KNOxOUTTM on 'JACKTV'
BOYSEN® KNOxOUT™ featured in "JACK TV" March 2012. Watch Here Watch on Youtube |
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BOYSEN® KNOxOUTTM on 'ETC'
BOYSEN® KNOxOUT™ featured in "ETC" March 2012. Watch Here Watch on Youtube |
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BOYSEN® KNOxOUTTM on '2ND AVENUE'
BOYSEN® KNOxOUT™ featured in "2ND AVENUE" March 2012. Watch Here Watch on Youtube |
